Visa Just Launched a Protocol to Secure the AI Shopping Boom — Here’s What It Means for Merchants

Visa just launched a protocol to secure the AI shopping boom — here’s what it means for merchants

Visa is introducing a new security framework designed to solve one of the thorniest problems emerging in artificial intelligence-powered commerce: how retailers can tell the difference between legitimate AI shopping assistants and the malicious bots that plague their websites.The payments giant unveiled its Trusted Agent Protocol on Tuesday, establishing what it describes as foundational infrastructure for "agentic commerce" — a term for the rap…

Visa Launches Trusted Agent, an Agentic Commerce Protocol - Digital Transactions

Visa Inc. entered the agentic-commerce fray early Tuesday with the launch of Trusted Agent, a protocol developed in collaboration with cloud-computing connectivity provider Cloudflare Inc. The protocol is part of an overall strategy to make agent-initiated transactions as seamless and secure “as any consumer-initiated transaction today,” the card network tells Digital Transactions News by email. Like other recent agentic-commerce protocols, such…

Visa Launches Trusted Agent Protocol for AI Commerce | Fintech InShorts: Latest fintech news, analysis by experts

Innovative Security Framework Enhances Trust in AI-Driven Transactions Highlights: Visa introduces its Trusted Agent Protocol to ensure secure AI-driven transactions. The new framework aims to build consumer trust in AI commerce systems. Collaboration with industry leaders is key to implementing this innovative protocol. Visa’s launch of the Trusted Agent Protocol marks a significant step towards securing AI commerce. This initiative addresses …

Visa just launched a protocol to secure the AI shopping boom — here’s what it means for merchants – #CryptoUpdatesGNIT

Visa is introducing a new security framework designed to solve one of the thorniest problems emerging in artificial intelligence-powered commerce: how retailers can tell the difference between legitimate AI shopping assistants and the malicious bots that plague their websites. The payments giant unveiled its Trusted Agent Protocol on Tuesday, establishing what it describes as foundational infrastructure for "agentic commerce" — a term for the ra…

Nuvei supports Visa Trusted Agent Protocol

Nuvei today announced its support for the launch of Trusted Agent Protocol, a new framework developed by Visa. The post Nuvei supports Visa Trusted Agent Protocol appeared first on FX News Group.

Visa Turns Tokens Into the Trust Layer for Agentic AI

Watch more: Prompt Economy: Visa, Rob Cameron “Agentic AI is going to unlock a lot more commerce,” Rob Cameron, global head of Visa Acceptance Solutions, told PYMNTS CEO Karen Webster. That vision is already underway in what has become known as the prompt economy. Consumers are beginning to act as their own personalization engines. Rather than scrolling through endless product listings, they will opt to engage in curated conversations …