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The future is here: Visa announces new era of commerce featuring AI

  • On April 30, 2025, Visa announced Visa Intelligent Commerce, an AI-powered platform to enable secure, personalized shopping in San Francisco.
  • This initiative follows Mastercard's Agentic Payments Program and reflects a shift from physical and online shopping to AI-driven transactions.
  • Visa's platform integrates tokenization, authentication, and personalization APIs, allowing AI agents to shop based on consumer-set preferences and limits.
  • Jack Forestell, Visa’s Chief Product and Strategy Officer, highlighted that in the near future, AI-powered assistants will handle tasks like searching for products, making purchases, and managing transactions for users, with a strong emphasis on ensuring trust and security.
  • This innovation aims to redefine commerce by enabling AI agents to complete transactions globally while prioritizing consumer control and fraud prevention.
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ChannelLife New Zealand broke the news in on Wednesday, April 30, 2025.
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