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‘So Bad It’s Good’: Animated Film Becomes Surprise Chinese Hit

The zero-budget animated feature by a mother-son team turned viral after ridicule and drew $4 million in box office sales, officials said.

Summary by Times of Malta
A low-budget Chinese animated film that was widely mocked for its crude visuals became a viral hit, with people packing cinemas to see just how bad it is.Niu Lai, which translates to Here Comes the Cow, earned around 7,000 yuan ($1,000) in its opening week from August 5, before surging to 33.06 million yuan ($4.92...

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What seemed destined to become one of the biggest failures of Chinese cinema in 2026 ended up becoming one of the most surprising phenomena of the box office. Niu Lai, an animation film made practically in a handmade way and with a budget that different versions place at just about $200, has conquered the public after being criticized and ridiculed precisely for its poor quality. Entertainment The sequel to Michael Jackson's biopic could address…

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Kotaku broke the news in New York, United States on Sunday, August 23, 2026.
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