Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff
The company is shifting resources toward smart glasses as Vision Pro demand lags, with immersive video costs reaching several million dollars per episode, Bloomberg said.
- On Friday, August 21, 2026, Apple confirmed it is cutting more than 200 jobs, including roughly 100 positions from The Vision Pro organization and 100 from The Siri and software teams.
- These reductions follow reports that The Vision Pro gaming and immersive video teams are shrinking, while The Siri is undergoing a technical overhaul to integrate new AI-powered capabilities, necessitating a shift in expertise.
- Despite the current device costing $3,699, Apple has assured Employees that The Vision Pro will continue, with a new model potentially arriving as early as 2028.
- In the smart glasses market, European incumbents like EssilorLuxottica have established a presence with Meta's $299 glasses, prompting the company to shift focus toward this more accessible price point.
- Internally known as N50, the company is developing its first pair of smart glasses, with a potential unveiling at WWDC 2027 as it works to address privacy concerns regarding camera integration.
47 Articles
47 Articles
Apple cutting hundreds more jobs in shift toward AI
Apple is cutting more than 200 jobs as the tech giant sharpens its focus on AI and updates its Siri digital assistant. Roughly 100 of the eliminated positions are tied to the Vision Pro team, while another 100 hit groups working on Siri and Intelligent Systems Experience, the division focused on bringing AI into Apple...
Apple has decided to move forward with a wave of redundancies that directly affects hundreds of professionals linked to the development of Vision Pro and Siri's assistant. This measure is part of a broad reorganization to deal with...
Apple’s Vision Pro Reckoning: Layoffs Signal Shift From Costly Headsets to AI Wearables
Apple just trimmed more than 200 jobs from teams tied to its ambitious but slow-selling Vision Pro headset and the Siri digital assistant. The moves come as the company redirects energy toward artificial intelligence features and lighter wearable devices. And the timing carries extra weight. They land days before John Ternus steps into the chief executive role on Sept. 1, succeeding Tim Cook. The cuts hit roughly 100 positions in the Vision Pro …
Apple (NASDAQ: AAPL) Cuts Over 200 Jobs In Siri And Vision Pro As Company Pivots To AI And Smart Glasses
Apple Inc. (NASDAQ: AAPL) is eliminating more than 200 positions across its Siri, software engineering, and Vision Pro divisions as it redirects resources toward artificial intelligence and next-generation hardware. The layoffs are split roughly evenly, with approximately 100 positions cut within the Vision Pro group and another 100 roles trimmed from the Siri voice assistant team and the Intelligent Systems Experience unit. The Intelligent Syst…
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