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Verizon is the Most Recognized Official NHL Sponsor
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Verizon is the Most Recognized Official NHL Sponsor
Winning sports sponsorships go beyond awareness — they deepen fandom. And leagues, teams and sponsors need to measure sponsorship effectiveness and fan engagement. MarketCast is addressing this with its long-running sports sponsorship research, delivering norms and fandom insights that prove value and inform activation. With the NHL season getting underway, MarketCast shared a few insights around fandom and league sponsors.The NHL is tied for No…
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