US EditionUtiq Now Reaches over 55 Million People Across Europe with Its Consented, Deterministic Identifier
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Utiq now reaches over 55 million people across Europe with its consented, deterministic identifier
The European AdTech company also confirms it is working with 26 Telco partners that power its signal infrastructure across mobile and fixed-line environments Utiq, the European AdTech company providing Telco-powered infrastructure rooted in authentic, user-consented signals, announced two major business milestones that confirm the scale, traction and technical robustness of its privacy-first solution. Just two years since operations commenced, U…
Utiq, the advertising identification solution for European telecom operators, announces that it has exceeded the 55 million unique identifiers (" consentpasses") in its European markets. This represents more than one third of mobile users in the countries concerned, two years after the launch of (more...)This article Utiq exceeds 55 million users identified in Europe via its advertising identifier appeared first on The Digital Review.
Two years after its creation, Utiq, the European adtech company founded by Deutsche Telekom, Orange, Telefónica and Vodafone, announces that it has exceeded the 55 million unique user identifiers granted across Europe. At the same time, the company is strengthening its position by now relying on a network of 26 telecom operators, covering both fixed and mobile environments. "These key steps only confirm our founding conviction: it is possible to…
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