US EditionUS Sales Through Affiliate Hit $113B as Investment Jumps 49%
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US Sales Through Affiliate Hit $113B as Investment Jumps 49%
US affiliate marketing drove a record $113 billion in ecommerce sales in 2024, according to a study from the US-based Performance Marketing Association. The report revealed that advertisers invested $13.63 billion in affiliate spending, representing a 49% increase since the last PMA report for 2021. US affiliate investment has surged 14.45% annually, nearly double the rate of overall US ecommerce growth. The US-based Performance Marketing Assoc…
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