US EditionUmamiPapi, the Aussie chili oil brand, lands in Malaysia
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UmamiPapi, the Aussie chili oil brand, lands in Malaysia
Australian chilli oil brand UmamiPapi has launched in Malaysia, through supermarket chain Aeon. The launch, spearheaded by export consultancy Ranged, signals UmamiPapi’s strategic entry into Southeast Asia’s highly competitive condiment scene. “For us, this isn’t just a business milestone – it’s a personal one,” said UmamiPapi founder Ethan Yong. “As someone with Chinese-Malaysian roots, seeing our jars on shelves in Malaysia, where my love for…
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