US EditionCannes Briefing: What the ad Industry Isn’t Saying About AI
5 Articles
5 Articles
Cannes Briefing: What the ad industry isn’t saying about AI
To receive this daily Cannes briefing over email, please subscribe here. At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it. That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the quiet discomfort people have with how quickly it’s moving — and what that says about the work, the value chain and who gets…
Cannes Diaries: Pallavi Chakravarti skewers jargon that hijacks Cannes Lions conversations
New Delhi: Today, let’s take a closer look at words that recur in every other news article related to Cannes Lions, all over the world: insights, themes, and trends. These heavy-duty words are lobbed at unsuspecting industry professionals in the form of questions that make even the most seasoned ad men and women smile tentatively and sneak a furtive peek at their notes. Truth be told, our hearts sink when we hear the words: “What themes and tren…
Far from the reassuring announcements of the platforms, it is the impact of AI on the entire advertising channel that animates the behind-the-scenes of this edition of the International Creativity Festival. With certainty: each link will have to review its copy.
On the occasion of the Cannes Lions 2025, The Media Leader continues its series of express interviews since MGallery – La French Connexion. This new episode gives the floor to Tarek Ouagguini, CEO of Happydemics, an adtech platform specialized in global measurement and optimization of advertising. Happydemics allows to measure the impact of campaigns on all media, regardless of format or markets. Present in more than 100 countries, with offices …
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