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Turning Point USA Unveils Alternative Super Bowl Halftime Show Lineup with Kid Rock
Turning Point USA will stream an alternative halftime show headlined by Kid Rock and three country artists celebrating faith, family, and freedom during Super Bowl LX.
- On February 2, 2026, Turning Point USA unveiled its All-American Halftime Show lineup, naming Kid Rock headliner and announcing the show will stream around 8 p.m. ET on Feb. 8, 2026.
- Following the NFL's Bad Bunny pick, Turning Point USA announced counterprogramming in October after months of conservative backlash, framing the show for conservative and right-wing viewers planning a boycott.
- Kid Rock, born Robert James Ritchie, is a vocal supporter of President Donald Trump and holds a signed executive order from March 31, 2025, while he and Brantley Gilbert join Lee Brice and Gabby Barrett for the Rock the Country tour.
- Organizers said the show will stream around 8 p.m. ET on Feb. 8, 2026 across TPUSA platforms and outlets including Daily Wire+, TBN, Real America's Voice and OANN, targeting conservative viewers opposing Bad Bunny.
- The Super Bowl halftime show draws more than 100 million viewers, giving Turning Point USA's counterprogramming national visibility and highlighting cultural events as partisan battlegrounds.
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The Mercury news‘Who?’ Kid Rock-led lineup for alternative Halftime Show disappoints fans
Soon after Turning Point USA on Monday announced the Kid Rock-led lineup for its alternative Super Bowl Halftime Show, the conservative group’s X post received replies from people expressing excitement and declaring that they definitely would turn away from NFL’s planned extravaganza, starring MAGA cultural enemy Bad Bunny. But a number of others expressed disappointment about the lineup, or their replies came with the written version of shrugs …
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Leaning Left42Leaning Right23Center75Last UpdatedBias Distribution54% Center
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R 16%
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