US EditionTurning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders - Basis Technologies
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Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders - Basis Technologies
Economic pressures are mounting across the advertising industry. The sector saw its fifth straight month of job losses in April, while growth predictions for the year have been downgraded. This decline is partly driven by a steep dive in consumer sentiment, which is now 26.5% lower than at the start of the year and at the second-lowest level ever recorded. Amidst this turbulence, more than 60% of advertisers expect their budgets to shrink betwee…
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