Trust and profit rise when audio joins in – RadioToday

Audio research claims major campaign uplift

Global research presented at Cannes Lions says campaigns using audio deliver higher profit, trust and customer acquisition. The Effie x System1 global Databank study found campaigns including audio generated 75% higher profit than those without it, alongside 81% higher trust and price insensitivity, and a 19% increase in customer acquisition. The findings were presented by Professor Mark Ritson during a Cannes Lions session organised by Commerci…

New Audio Advertising Research Points to Higher Profits and Stronger Brand Trust

Professor Mark Ritson, Marketing Consultant and founder of MiniMBA at Cannes this week where he presented the case for audio advertising New research shows that advertising campaigns that incorporate audio are significantly more likely to deliver stronger commercial results, including higher profits, greater consumer trust and improved pricing power, according to a new international study released by Radiocentre Ireland and its research partners…

Global Study Finds Audio Boosts Profit, Trust And Customer Acquisition.

A new international study unveiled at Cannes Lions is providing fresh evidence of audio advertising’s ability to improve campaign performance. Drawing on more than 1,200 campaigns across four major markets, the research found that campaigns incorporating audio delivered stronger profit,…

Audio marketing nearly twice as profitable as campaigns that don't go to radio

Marketing campaigns that feature on audio platforms such as radio outperform those that don't in terms of profit, trust, price insensitivity and customer acquisition. New research from Australia's Commercial Radio & Audio, Radiocentre UK, Radiocentre Ireland and the US Radio Advertising Bureau shows that campaigns with audio are 75% more profitable. They also perform 81% better in terms of both trust and price insensitivity, and a fifth better i…

Trust and profit rise when audio joins in – RadioToday

Commercial audio campaigns delivered 75% higher profit than campaigns without audio, according to new global research. The study of 1,262 campaigns across 17 years also found campaigns using audio achieved 81% higher trust, 81% greater price insensitivity and 19% stronger customer acquisition. Across 14 measures, the Effie x System1 global Databank analysis recorded an average uplift of 22% for campaigns including audio. Professor Mark Ritson pr…