Threat of a matcha shortage concerns U.S. businesses: "Uncharted territory"

Matcha trend sends sales skyrocketing but threatens supply

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why fashion, flavour and health benefits are boosting matcha sales worldwide.

Threat of a matcha shortage concerns U.S. businesses: "Uncharted territory"

Matcha​, the bright green powder imported from Japan and used to make drinks and food, is in short supply.

Matcha Shortages Expected In 2025 Due To Rising Global Demand

Matcha shortages could continue well into 2025 as the tea’s global popularity increases. The Japan Times recently reported that increased global consumption has put an “unprecedented strain” on Japan’s tea industry and noted that this is likely to happen again. Some producers and companies are rationing supplies and limiting purchases to compensate. The vast majority of matcha tea is still produced in Japan, where the bright green, umami beverag…