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Toyota Keeps Title as Top Carmaker With Record Sales in 2025

Toyota posted record global sales of 11.3 million units in 2025 by absorbing U.S. tariff costs and expanding local manufacturing, with U.S. hybrid vehicle demand rising 8%.

  • On Jan. 29, Toyota Motor Corp. retained its title as the world's top-selling automaker for a sixth year, posting record sales of 10.5 million units.
  • Toyota pursued cost cuts and local production, absorbing tariff costs while expanding U.S. manufacturing and boosting demand for hybrids including Prius and RAV4.
  • Production data reveal global sales including subsidiaries rose 4.1 trillion yen to 11.3 million units while production climbed 5.7% to 11.2 million, with U.S. sales at 2.93 million.
  • Shares of Toyota popped 3% in trading on Thursday as the company raised its operating profit forecast despite estimating 4.1 trillion yen in tariff costs, with analysts expecting profits to rebound nearly 30%.
  • By contrast in EVs, Toyota sold just under 200,000 battery-powered EVs last year while BYD Co. delivered 4.6 million vehicles in 2025; Toyota aims for over 80% local manufacturing at Georgia facilities by 2030.
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In 2025, the Japanese giant took the place of world's leading manufacturer for the sixth consecutive year, with 11.3 million vehicles sold The Japanese auto giant Toyota saw its

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Toyota has maintained its position as the world's top-selling automobile brand for the sixth consecutive year, selling 10,536,807 vehicles in 2025. Hybrid vehicles remain the star performer, attracting strong customer demand worldwide.

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ANSA broke the news in Italy on Thursday, January 29, 2026.
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