[Tomakomai, Hokkaido] Yoitomake, the steady evolution of "Japan's hardest-to-eat sweets"

Yoitomake, a long-selling confectionery from Tomakomai, Hokkaido, continues to steadily evolve. It is characterized by the use of jam made from haskap, a fruit that grows wild in Hokkaido, but as haskap harvests are on the decline, a sister product has been released that uses the berry fruit aronia. The company is also working on product development in collaboration with characters. Yoitomake is a Western-style confectionery launched in 1953 by …