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Tim Cook Courts Beijing As Trump Threatens Tariffs — Apple CEO Vows To Boost Investments In China - Apple (NASDAQ:AAPL)

Apple CEO Tim Cook commits to boosting investment in China, a market generating about 17% of its annual sales, while maintaining key manufacturing partnerships.

  • On Wednesday, Apple CEO Tim Cook said Apple Inc. will increase investment in China during his visit and met Li Lecheng, China’s Minister of Industry and Information Technology, in Beijing.
  • China is one of Apple Inc.’s biggest markets and a key manufacturing hub, bringing in about 17% of the company’s annual sales.
  • During the visit, Cook said Apple would further improve cooperation with China, and Industry Minister Li Lecheng urged Cook to continue exploring the market in a favorable environment.
  • Amid tariff threats days after U.S. President Donald Trump threatened 100% tariffs, Apple shares have risen about 7% over the past year and were up about 1 percent intraday.
  • Apple has balanced those moves by pledging a $100bn domestic manufacturing pledge and unveiling a $101m clean energy fund in China while shifting production to India and Vietnam.
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Bloomberg broke the news in United States on Wednesday, October 15, 2025.
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