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TikTok Shop ready for business in France, Germany, Italy

TikTok Shop, which launched in the U.S. In 2023, is expanding its e-commerce platform to France, Germany, and Italy, allowing users to directly purchase products within the app.
Concerns about TikTok's ties to China and potential national security risks have led to scrutiny, including a U.S. Law passed in April 2024 requiring ByteDance to sell TikTok's U.S. Operations to an American company or face a ban.
TikTok Shop has attracted 47 million shoppers who spend an average of $32 million daily, surpassing competitors like Meta and Pinterest, and added an estimated 11.9 million U.S. Buyers in 2024 alone.
As Publicis Groupe's chief commerce strategy officer, Jason Goldberg stated that companies should be nervous about TikTok Shop's strength in customer retention.
French retailers and lawmakers have expressed concerns about unfair competition from platforms like TikTok Shop, Temu and Shein, prompting calls for government intervention and an inquiry into TikTok's psychological effects on young people.

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CNBC

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How TikTok Shop is beating Amazon and Temu in the social shopping space

Capitalizing on the success of its short-video platform, TikTok Shop is quickly taking up market share in the social shopping arena.

11 hours ago·United States

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Le Huffington Post

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INTELLINEWS

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"I don的t wanna be french" : tacked by Americans and Spaniards, these French become (very) chauvins

In the United States, Spain, Italy or Belgium, many TikTokers have launched a sharp trend towards France. The answer has not been slow.

2 days ago·Paris, France

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TechNode

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TikTok expands e-commerce operations in Europe, launching in Germany, France, and Italy · TechNode

TikTok Shop is expanding its European footprint, with launches planned in Germany, France, and Italy on Monday. The moves come as the platform faces potential restrictions in the US unless its Chinese parent company, ByteDance, finds an American buyer. Already available in the UK since 2021, TikTok Shop entered the US market in September 2023 and saw strong holiday sales. In Europe, the platform has been working to onboard more local merchants, …

3 days ago

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South China Morning Post

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TikTok Shop to expand to Germany, France, Italy next week amid uncertainty in US

The move marks a major expansion of the short-video app’s e-commerce operations in Europe as it faces a looming ban in its largest market.

3 days ago·Hong Kong

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TechXplore

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TikTok Shop ready for business in France, Germany, Italy

Social network TikTok is taking e-commerce by storm and will launch a new feature, dubbed TikTok Shop—on Monday in France, Germany and Italy—allowing direct purchases in the app, the company said on Thursday.

3 days ago

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