US EditionThreads Expands Analytics With Additional Audience Insights
UNITED STATES, JUL 22 – Threads adds detailed engagement and demographic metrics to its Insights dashboard to help creators track performance and audience growth amid rapid platform expansion.
- On July 23, 2025, Threads announced new analytics upgrades to help creators better understand their post performance and content discovery across Meta apps.
- The upgrades follow Threads' rapid growth to 115.1 million daily users by June 2025 and the recent end of Meta's bonus program for creators earlier this year.
- The updated Insights dashboard shows engagement metrics like likes, replies, reposts, follower demographics, a new performance trends chart, and sources of discovery including Instagram and Facebook.
- Threads grew 127.8% year over year, approaching X's 132 million daily users, whose growth declined 15.2%, while Meta seeks to improve creator tools despite no public explanation for ending creator payments.
- These analytics upgrades aim to help creators build audiences and measure reach better, suggesting Meta intends to sustain Threads' momentum without paid incentives amid competitive pressures.
12 Articles
12 Articles
Meta has ended its bonus program on Threads
Meta is no longer paying creators to post on Threads. The company quietly ended the Threads bonus program, which offered some creators thousands of dollars a month in bonuses, earlier this year, Engadget has confirmed. The company hasn't officially commented on why it stopped the payments, but an Instagram support page that once listed details about the creator incentives no longer references Threads at all. In posts on Threads, creators who wer…
Threads unveils improved Insights metrics to help creators understand their audience
Threads is growing fast, but creators still need better tools to thrive — so Meta is rolling out improved analytics by enhancing Insights to help them understand what’s working and why. "We want Threads to be the best place for sharing perspectives that open conversations," a Meta spokesperson told Mashable. "We've heard from creators that they'd like more guidance on how to be successful on Threads, so we're continuously improving Insights to h…
Meta updates Threads analytics with additional audience insights
Meta has rolled out new updates to Threads Insights aimed at providing creators with more detailed data on how their posts are performing and how audiences are discovering their content. According to Meta, these changes are intended to support creators in understanding what types of content resonate with their followers and in tracking growth over time. Starting July 23, the platform's users will have access to expanded analytics features within…
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