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This Gen X entrepreneur launched a multimillion-dollar business with $2,500 on a credit card—He ditched his 9-to-5, and now works with Disney and Delta

Summary by Fortune
Hella Cocktail Co. cofounder and CEO Jomaree Pinkard turned a passion project with his two best friends into a business partnering with Delta Airlines, Disney, and TGI Fridays. Quitting his job as an NFL consultant to make cocktail bitters and canned beverages, he now helms a multimillion-dollar operation and was even tapped by $64 billion alcohol giant Diageo for his expertise. Some people spend their entire workdays excited to go home and purs…

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Fortune broke the news in New York, United States on Sunday, June 1, 2025.
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