Third of influencer ads included no disclosure for consumers, study finds

Third of influencer ads included no disclosure for consumers, study finds

The ASA found 34% of the influencer ads it studied included no disclosure at all that they were a paid-for promotion.

Mr. Muscle and the veracity in advertising: How far can a company exaggerate? More and more businesses resort to influencers to promote their products and services through digital campaigns on social networks such as Instagram, TikTok and Facebook. Through custom codes or special links, exclusive discounts and benefits are offered to followers. However, problems arise when consumers come to the trade and it does not recognize the promotion sprea…

Webull Financial Hit With $1.6m Fine By FINRA

The failings are said to include inadequate oversight of paid influencers and widespread disclosure lapses affecting millions of clients. FINRA said Webull failed to supervise or retain records of promotional content produced by more than 400 paid social media influencers between January 2019 and December 2022.  They add that some of the content contained exaggerated claims and omitted key risk disclosures related to margin and options trading. …

A third of influencer ads flout disclosure notice rules, says ASA - Marketing Beat

Just over one third (34%) of social media influencers’ promotional content does not abide by the Advertising Standards Authority’s (ASA) rules on disclosing ads. The ASA published a new report today (9 May), which analysed over 50,000 pieces of influencer content across social media platforms Instagram and TikTok. The data was assessed using the watchdog’s AI-based Active Ad Monitoring System. A sample of this data was then given to the ASA’s ex…