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'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Summary by Digiday

Brands are facing the challenge of staying authentic and culturally relevant without alienating customers in a politically charged landscape.

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Brands are facing the challenge of staying authentic and culturally relevant without alienating customers in a politically charged landscape.

5 days ago

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Digiday broke the news in 5 days ago on Friday, March 28, 2025.

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