The Trade Desk Unveils OpenSincera: A Groundbreaking Application Enhancing Transparency and Insights Into Digital Advertising

The Trade Desk has announced the launch of OpenSincera, a new free and open app for the entire ad tech industry. Based on the data enriched by the Sincera startup, it aims to increase transparency in the digital advertising supply chain. OpenSincera makes available to the ad tech ecosystem the enhanced advertising metadata of Sincera, which allows for in-depth analysis of the quality of the advertisements and efficiency of the digital advertisin…

The Trade Desk Unveils OpenSincera: A Groundbreaking Application Enhancing Transparency and Insights into Digital Advertising

The Trade Desk, a global leader in advertising technology, announced the launch of OpenSincera, a pioneering application designed to deliver unprecedented visibility into advertising performance and the overall health of the digital advertising supply chain. Available free to all industry participants, OpenSincera leverages Sincera’s comprehensive advertising metadata to provide detailed metrics such as ads-to-content ratio, page weight, average…