The Super Bowl Paradox: How the NFL Accidentally Made Its Halftime Show Bigger Than the Game (And How to Fix It)
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The Super Bowl Paradox: How the NFL Accidentally Made Its Halftime Show Bigger Than the Game (And How to Fix It)
The Super Bowl is America’s biggest sports event, and you can think of it as Thanksgiving with shoulder pads. But in recent years, something odd has happened: the halftime show, once a quick break for snacks and bathroom runs, has stolen the spotlight. In 2024, over 120 million people tuned in for the halftime performance, although casual viewers and media seem to care more about the show than the game. The NFL, chasing buzz, has turned its crow…
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