US EditionThe Struggles of Tom Thumb: A Legacy Brand Trapped in the Middle – RetailWit
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The Struggles of Tom Thumb: A Legacy Brand Trapped in the Middle – RetailWit
Once a hallmark of Dallas-Fort Worth suburban shopping, Tom Thumb now stands as a legacy grocery brand at a crossroads. Despite its deep local roots and longstanding customer loyalty, the banner has become emblematic of a broader identity crisis within its parent company, Albertsons. Caught in a web of corporate consolidation, national branding, and evolving consumer expectations, Tom Thumb has lost its edge in a fiercely competitive Texas groce…
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