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The Source's Founders Launch Reverse, a New Creative Agency

Summary by J'ai Un Pote Dans La Com
After raising The Source to the rank of social media agency 2024, Fabien Gagnot, Charlotte Bordas and Frédéric Farrugia partner with Benjamin Bergé to launch Reverse. A creative agency that bears her name well, since she intends to take back the traditional logics of advertising from the social to the mass media. With her also born Magenta, an independent communication group that already counts under her umbrella AdBridge and The Source. When th…
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After raising The Source to the rank of social media agency 2024, Fabien Gagnot, Charlotte Bordas and Frédéric Farrugia partner with Benjamin Bergé to launch Reverse. A creative agency that bears her name well, since she intends to take back the traditional logics of advertising from the social to the mass media. With her also born Magenta, an independent communication group that already counts under her umbrella AdBridge and The Source. When th…

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J'ai un pote dans la com broke the news in on Wednesday, June 4, 2025.
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