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The Shout Group/FCB Shout Weaves Threads of Belonging for RHB Bank’s Hari Raya Campaign

Summary by Roastbrief US
Kuala Lumpur, 28 March 2025 – RHB Bank – in collaboration with its creative agency FCB SHOUT – proudly unveils its Hari Raya 2025 campaign, “Sulaman Kebersamaan” (Belonging), which is anchored by a meaningful partnership with Baju Raya Project. Baju Raya Project is an annual not-for-profit initiative dedicated to collecting pre-loved Raya clothing from donors across the community. Volunteers then gather to sort, clean, and distribute these garme…
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Campaign Brief AsiaCampaign Brief Asia

RHB Bank's Hari Raya campaign brings communities together via FCB SHOUT Malaysia

RHB Bank has teamed up with FCB SHOUT Malaysia to  release its Hari Raya 2025 campaign, “Sulaman Kebersamaan” (Belonging), which is anchored by a meaningful partnership with Baju Raya Project.

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Roastbrief USRoastbrief US

The Shout Group/FCB Shout Weaves Threads of Belonging for RHB Bank’s Hari Raya Campaign

Kuala Lumpur, 28 March 2025 – RHB Bank – in collaboration with its creative agency FCB SHOUT – proudly unveils its Hari Raya 2025 campaign, “Sulaman Kebersamaan” (Belonging), which is anchored by a meaningful partnership with Baju Raya Project. Baju Raya Project is an annual not-for-profit initiative dedicated to collecting pre-loved Raya clothing from donors across the community. Volunteers then gather to sort, clean, and distribute these garme…

Read Full Article
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Roastbrief US broke the news in on Friday, March 28, 2025.
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