The Service Has a Woman's Face
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Last week I had the opportunity to visit my beloved city of Tijuana, to know and live closely one of the most inspiring cases I have seen in the service industry in Mexico, and probably in Latin America, it is the service stations called Rendichicas. A chain of more than 100 units in several cities in the northeast of the Mexican Republic that has managed to differentiate itself in a sector where even if it is a product of very great need such a…
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