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The rise of supermarket alternatives in South Africa

Summary by CapeTown ETC
As the cost of living in South Africa continues to climb, many consumers are turning to alternative retailers that offer significant savings on everyday essentials. One such retailer, Best Before, is capitalising on this trend by providing food and personal care products at prices up to 43% lower than traditional supermarkets like Pick ‘n Pay and Checkers. Founded in 2017 by Mark Gordon and Alain Soriano, Best Before operates on a unique busines…
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CapeTown ETC broke the news in on Wednesday, April 23, 2025.
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