US EditionThe Revenue Playbook CROs Need to Stay Ahead of the Curve in 2025
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The Revenue Playbook CROs Need to Stay Ahead of the Curve in 2025
Chief Revenue Officers (CROs) who fail to leverage Customer Success (CS) as a revenue engine are potentially leaving millions on the table. In 2025 (and beyond), growth will come from existing customers—not endless new acquisitions. In the midst of economic uncertainty, purchase decisions move slower. Resources are reserved for tools and tactics proven to move the needle. The growth-at-all-costs mindset only serves to scatter a company’s focus a…
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