US EditionThe Panthers Raised Season Ticket Prices 36.5%—and Fans Kept Buying
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The Panthers Raised Season Ticket Prices 36.5%—and Fans Kept Buying
In the run-up to this NHL season, the defending champion Florida Panthers raised season ticket renewal prices by 36.5%. It was a “testing the market” move by the franchise, according to chief revenue officer Shawn Thornton, who said fans responded with a renewal rate of more than 91%. It’s one of a handful of ways […]
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