The Ordinary bets on China’s growing appetite for functional skincare

The Ordinary bets on China’s growing appetite for functional skincare

In the 1990s, a foreign cosmetics company launched its first face cream in China, promoting it as a cure-all for fine lines, rough skin, enlarged pores, and a host of other imperfections. To promote the product, it enlisted a red-hot film and television celebrity of the time. Catchy lines like “one bottle tackles multiple skin concerns” and “youthful glow for 24 hours” aired repeatedly during prime time on television stations across the country.…