US EditionPublished • loading... • Updated
Threads Continues to Add Users as X Sees Ongoing Declines
Threads leads with 141.5 million daily mobile users versus X's 125 million amid controversies and integration with Instagram, according to market intelligence firm Similarweb.
- According to TechCrunch via Similarweb, Threads had 141.5 million daily mobile users on January 7, surpassing Elon Musk's X with 125 million.
- Meta's integration with Instagram and promotion on Facebook, plus new features like DMs and disappearing posts, boosted Threads' appeal while X faced Grok controversies and a cease-and-desist from California Attorney General Robert Bonta.
- Similarweb's methodology uses machine‑learning algorithms fed by millions of websites' and apps' first‑party analytics, but these estimates exclude web visits where X outpaces Threads with 145.4 million versus 8.5 million daily visits, and no figures are 100% accurate.
- Marketers should prioritize platforms where their audiences are active, as analysts say Threads could overtake X in active users, potentially redirecting advertisers and newsrooms toward Threads.
- Because X is private, its counts are not auditable, and Similarweb lacks X's internal data, making estimates imperfect; Meta claims Threads reached 400 million monthly actives while X claims 600 million, and BlueSky also saw download increases over the past month.
Insights by Ground AI
13 Articles
13 Articles
As of January 7, Threads had 141.5 million daily users on iOS and Android, while X had 125 million.
The social network Threads from Meta (the parent company of Facebook and Instagram) has surpassed Elon Musk's social network X (formerly Twitter) in the number of daily active users on mobile devices.
Threads has consolidated itself as a leading platform by continuing to accumulate more users...
·Spain
Read Full ArticleCoverage Details
Total News Sources13
Leaning Left4Leaning Right0Center2Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 33%
Factuality
To view factuality data please Upgrade to Premium
