The Macallan Revamps Its Brand Aesthetic With Packaging Redesign

Macallan Revamps Core Range With New Look - Shanken News Daily

Edrington-owned luxury single malt Scotch The Macallan is debuting new packaging across three of its Timeless Collections—Double Cask, Sherry Oak, and Colour Collection. Developed by designer David Carson, the revamp includes a new bottle design, triangular shoulder label, rear labels … Continue reading → The post Macallan Revamps Core Range With New Look appeared first on Shanken News Daily.

The Macallan Revamps Its Brand Aesthetic With Packaging Redesign

The Macallan’s rebrand incorporates “visual cues” about the distillery’s past and present. Credit: The Macallan The Macallan has launched a comprehensive rebrand of three core collections through a partnership with graphic designer David Carson. The Scottish distillery’s Double Cask, Sherry Oak, and Colour Collections will feature new visual identities starting in June 2025 in the United States. Carson previously worked with The Macallan on the …