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The Long and Short of It: Measuring YouTube on TV

Summary by Streaming Media Magazine
As YouTube makes short-form viewing in?creasingly commonplace, measurable, and monetized on CTV, and other channels inevita?bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
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Streaming Media MagazineStreaming Media Magazine

The Long and Short of It: Measuring YouTube on TV

As YouTube makes short-form viewing in?creasingly commonplace, measurable, and monetized on CTV, and other channels inevita?bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

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Streaming Media Magazine broke the news in on Friday, March 21, 2025.
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