US EditionThe House of Rare Unveils Daring SS25 Campaign ‘White Echoes’
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The House of Rare Unveils Daring SS25 Campaign ‘White Echoes’
Mumbai: In a refreshing take on seasonal storytelling, The House of Rare, one of India’s most celebrated apparel houses, has launched its Spring-Summer 2025 campaign film, White Echoes. Set against the breathtakingly cold and snow-covered backdrop of Kashmir, the campaign delivers a striking visual contrast, capturing the essence of summer fashion in an entirely unexpected setting. The concept: make summer feel cool—literally. The House of Rare’…
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