US EditionThe Hidden Revenue Engine: Why CROs Can’t Afford to Overlook Customer Success
Summary by Customer Success and Product Experience Software | Gainsight
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The Hidden Revenue Engine: Why CROs Can’t Afford to Overlook Customer Success
Things that are often hidden: Secret menu items at restaurants, messages in a long-lost group chat, and—most overlooked of all—the revenue sitting inside your Customer Success (CS) team. The value of CS has quietly evolved—and the evidence is everywhere. From the technology that Customer Success Managers (CSMs) use to improve the customer experience to the ways companies are reorganizing post-sales efforts, it’s clear that CS is no longer just a…
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