Why Brand Visibility Is The AI Era’s Performance Metric

Why Brand Visibility Is The AI Era’s Performance Metric

Before the internet, marketers relied on methods that delivered near-zero performance data. A billboard went up, a TV spot was placed, or a newspaper ad was used. It was an impressions-only model. The internet and platforms like Google Search Console and Google Analytics injected much-needed metrics and transparency into marketing. Attribution models provided performance metrics… The post Why Brand Visibility Is The AI Era’s Performance Metric a…

The Great Visibility Shift: How Generative AI is Rewriting the Rules of Brand Discovery

The New Discovery Engine Revolution The marketing playbook that built the digital economy is crumbling. After two decades of obsessing over keyword rankings and click-through rates, brands are confronting an uncomfortable truth: the algorithms that once guaranteed visibility are being supplanted by systems that don't just rank content—they rewrite it entirely. When Gartner predicted a 25% decline in traditional search engine volume by 2026, the …