US EditionMcDonald's Snack Wrap Returning to US Menus After 9 Years
- McDonald's announced on Tuesday that its Snack Wrap will return to U.S. Menus on July 10 after a nine-year absence.
- The Snack Wrap was discontinued in 2016 mainly because it was too complicated for kitchens to prepare amid changing consumer eating habits and inflation pressures.
- McDonald's simplified the preparation, updated tools, and trained staff at its 13,500 U.S. Locations to support a relaunch offering only two flavors: Ranch and Spicy.
- Joe Erlinger, McDonald's U.S. President, said, "We listen to our fans, and the Snack Wrap's return is a testament to that," amid a slow fast-food market with sales down due to inflation.
- The return targets price-sensitive customers and helps McDonald's compete in the growing chicken wrap market where rivals like Burger King and Wendy's have similar offerings.
104 Articles
104 Articles
People are obsessed with the McDonald’s Snack Wrap. These files prove it
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McDonald’s Confirms Return of Fan-Favorite Snack Wraps After Nearly a Decade
McDonald’s has officially announced the return of its beloved Snack Wraps, set to make a permanent comeback on July 10, 2025. The decision follows years of fervent fan campaigns, petitions, and social media appeals urging the fast-food giant to bring back the popular menu item. McDonald’s Confirms Return of Fan-Favorite Snack Wraps After Nearly a Decade A Revamped Classic Originally introduced in 2006 and discontinued in 2016, the Snack Wraps ha…
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