US EditionThe Fall of 1Fit, From Revolutionizing Access to Gyms to Leaving Thousands Affected in Mexico
Summary by El Pais
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Kazakhstan’s businessman Murat Alikhanov presumed a month ago that in the first quarter of 2025, 1Fit, the app of which he is founder and executive director, had generated $1.2 million in subscriptions in Mexico. In his words, the numbers were “fucking fine.” The membership application, which allowed users access to thousands of gymnasiums, studios (pilates, yoga, dance), among other sports disciplines, had entered the country with force in summ…
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