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The Evolution—and Forever Impact—of Beauty YouTube

Summary by Byrdie
Getty Images / Design by Kaitlyn Collins / Byrdie"Is the YouTube beauty community dying?" This polarizing question looms across Reddit threads (like r/BeautyGuruChatter), with commenters divided on where the platform stands in the zeitgeist of beauty culture. Some say YouTube has no chance to regain its esteem as the digital destination for makeup tutorials and GRWMs amid the rise of other video-first platforms, while others say they will always…
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ByrdieByrdie

The Evolution—and Forever Impact—of Beauty YouTube

Getty Images / Design by Kaitlyn Collins / Byrdie"Is the YouTube beauty community dying?" This polarizing question looms across Reddit threads (like r/BeautyGuruChatter), with commenters divided on where the platform stands in the zeitgeist of beauty culture. Some say YouTube has no chance to regain its esteem as the digital destination for makeup tutorials and GRWMs amid the rise of other video-first platforms, while others say they will always…

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Byrdie broke the news in on Tuesday, March 18, 2025.
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