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Addison Rae, One of TikTok's Top Earners, Pivoted to Pop Stardom — and Finally Got Taken Seriously

Summary by Business Insider
Lexie Moreland/WWD via Getty ImagesThe business of being Addison Rae was booming.It was March 2021, and the then-20-year-old had recently become the world's top-earning TikTok star, dancing and lip-syncing her way to nearly 80 million followers and a vast portfolio of brand deals. She'd dropped out of school at Louisiana State University to sign with an agent and move to LA, was preparing to launch her own cosmetics line, and had already secured…

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She was the nerdy TikTok celebrity who was picked up by Charli XCX. Now comes “Addison.” DN's Saga Cavallin is impressed by a pop star perfect for the times.

·Stockholm, Sweden
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Vulture broke the news in United States on Friday, June 6, 2025.
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