US EditionFuture of TV Briefing: The Creator Economy Needs a New Currency for Brand Deals
4 Articles
4 Articles
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation. Currency exchange Starz’s A+E interest, Apple’s MLS deal, NBCU’s ESPN and more Currency exchange Search has been such a money magnet for advertisers, in no small part, because it has a really clear, differentiated pricing model: cost-per-click. Creators don’t have that – but a year…
According to the impact report published by the US platform on Tuesday, 18 November, its ecosystem feeds about 24,000 direct and indirect jobs in Hexagon.
YouTube has just released a new report that could well defeat the maps of the French digital landscape. The American platform highlights a dynamic that gradually transforms online creation into a real structured economic sector. An evolution that questions the growing place of creators in the national cultural ecosystem... A sector that now weighs [...]
YouTube's content creators and their activities contributed for the first time more than €1 billion to the French gross domestic product (GDP) in 2024, said on Tuesday the US platform in a report on its economic impact in hexagon. "It's a symbolic cap," "a pivotal year for YouTube and French creation," congratulated AFP's managing director France Justine Ryst. This figure includes the direct revenues generated by advertising on the platform, whi…
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