'The Easy Dollars Are Gone': Retail Media Faces New Tests as It Nears Maturity

'The easy dollars are gone': Retail media faces new tests as it nears maturity

As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

On Wednesday, September 10, Digiday, Glossy and Modern Retail will be hosting Retail Media Advertising Strategies, a one-day event focused on all things retail media. Stay tuned for coverage from the event. Back in 2018, Walmart CEO Doug McMillon felt that Walmart’s ad business was “tiny.” “Our…