US EditionThe Coexistence of Data Segmentation, AI, and Personalization Will Shape the Future of Tourism.
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The more than 30 experts who participated this morning in the first day of the ITH Innovation Summit 2025 agreed on the necessary convergence between the development of artificial intelligence (AI), data segmentation, and personalization, elements that will shape the future of tourism. The event, which brought together more than 150 industry professionals in Madrid, addressed topics as broad and varied as the digitalization of hotel management, …
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