US EditionThe Brief: The BagMobile and ‘Komboomcha Boxes’
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The Brief: The BagMobile and ‘Komboomcha Boxes’
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and Komboomcha Boxes. LIPTON’S ‘KOMBOOMCHA BOX’ GETS BRITS IN THE GROOVE There’s a “sun’s out, buns out” vibe infiltrating the industry as a host of brands celebrate the onset of summer with feel-good outdoor events designed to get the seasonal party started. Take Lipton, which launched its new Kombucha line with t…
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