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That one time when beer ads were inserted directly into Star Wars movies, and George Lucas was pissed

Summary by Ground News
The original Star Wars trilogy was first broadcast on television in Chile in 2003. The commercials were inserted directly into the films to avoid commercial breaks. The campaign won a top award in the media category at the 2004 Cannes International Advertising Festival. George Lucas, the creator of Star Wars, filed a grievance with the Chilean Council for Self-Regulation and Advertising Ethics in 2004.

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That one time when beer ads were inserted directly into Star Wars movies, and George Lucas was pissed

Around 20 years ago the original Star Wars trilogy was first broadcast on television in Chile. But there was something distinctly different about these movies: they featured beer advertisements inserted directly into the films.Read Entire Article

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Tech Spot broke the news in on Tuesday, March 5, 2024.
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