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Tesla Has a New Master Plan—It Just Doesn’t Have Any Specifics

Tesla's Master Plan Part IV aims to integrate AI and robotics to overcome resource scarcity and enhance human prosperity, with Optimus robot commercial launch targeted by early 2026.

  • On Monday, Tesla released Master Plan Part 4, shifting focus toward robotics and AI while teasing a Cyber SUV and mini models in a 'Sustainable Abundance' video.
  • Tesla's rationale centers on 'sustainable abundance' and the role of Optimus humanoid robot to handle monotonous or dangerous tasks, aiming to give people back more time.
  • Optimus demos, including a Los Angeles popcorn service, revealed reliance on remote human control and went offline for a month; Elon Musk said ~80% of Tesla's value will be Optimus, with Samsung supplying OLED panels.
  • Tesla intends to launch Optimus commercially by early 2026, but Kalshi users assign only a 40 percent probability it will arrive before 2027, reflecting market skepticism.
  • But Tesla still relies on car sales for revenue, so it must deliver products soon to make Master Plan Part 4's promises credible amid critics' brand damage concerns.
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Drive Tesla Canada broke the news in Canada on Monday, September 1, 2025.
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