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Ted Lasso Season 4 Breaks Apple TV Streaming Record with Massive Premiere

Nielsen said the Season 4 premiere drew 296.6 million minutes watched and 7.1 million estimated views, the biggest launch in Apple TV history.

  • Ted Lasso Season 4 premiere drew 296.6 million viewing minutes during its August 4-5 launch window, setting an all-time record for Apple TV and surpassing Season 3's previous 215.1 million mark.
  • Set three years after Season 3, the series follows Ted, played by Jason Sudeikis, who has resettled in Kansas City before colleagues visit to recruit him back to London for a coaching opportunity.
  • On August 5 alone, the series ranked as the top-streamed program in the United States with approximately 200 million minutes watched, according to Nielsen, while reaching 7.1 million estimated views.
  • Returning stars Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift anchor the cast, with production managed by Doozer Productions in association with Warner Bros. Television and Universal Television.
  • The series logline states Ted faces 'his biggest challenge yet: coaching a second-division women's football team,' as the season explores how the team learns to 'leap before they look' after a multi-year hiatus.
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The IndependentThe Independent
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Ted Lasso season 4 breaks Apple TV streaming record

The sitcom’s fourth season is dividing critics but has proved a hit with viewers

·London, United Kingdom
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MacMagazine broke the news on Thursday, August 13, 2026.
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