US EditionSydney Sweeney launches new Jimmy Choo campaign amid ad controversy
Sydney Sweeney's new Jimmy Choo campaign follows her controversial American Eagle ad, which sold out quickly despite accusations of promoting eugenics and glorifying white heritage.
- American Eagle launched its Sydney Sweeney ad campaign in July 2023, generating widespread attention and controversy nationwide.
- The campaign's wordplay on 'Sydney Sweeney has great jeans' led to accusations of promoting eugenics, sparking online debate and political responses.
- Despite backlash, the campaign drove strong customer acquisition, selling out Sweeney's jeans collaboration quickly and boosting brand momentum.
- The combined Sweeney and Kelce campaigns have generated 40 billion impressions and increased purchase intent significantly, said executives on a Q2 earnings call.
- American Eagle expects to convert this marketing momentum into business growth through year-end amid a challenging retail environment with tariff impacts and store closures.
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Daily Journal
Sydney Sweeney Breaks Silence on American Eagle Controversy Ahead of ‘Christy’ Promo
She made the statement ahead of her first major appearance following the backlash for her jeans campaign.
Sydney Sweeney Refuses to Discuss American Eagle Ad Controversy While at TIFF Promoting ‘Christy’ Movie: ‘I’m Not There to Talk About Jeans’
Sydney Sweeney is attending to TIFF to premiere 'Christy' and will not be answering questions about her American Eagle ad controversy.
The actress has now worked for the brand Jimmy Choo
Sydney Sweeney Ballet Backlash Shows Just How Unhinged Activists Have Become
The phrase “Sydney Sweeney ballet” should be trending right now because of a stylish new Jimmy Choo campaign, not because online activists have lost their minds again. Yet here we are. The actress slipped into a leotard and boots for an ad that playfully leaned into ballet imagery, and the outrage brigade has declared it “offensive” to actual dancers. The post OPINION: Sydney Sweeney Ballet Backlash Shows Just How Unhinged Activists Have Become …
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