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Sydney Sweeney Shuts Down American Eagle Jeans Drama Ahead of Toronto's 'Christy' Premiere
American Eagle's campaign featuring Sydney Sweeney generated 40 billion impressions and gained 700,000 new customers, driving a 25% stock surge and significant sales growth.
- On September 3, American Eagle Outfitters reported $1.28 billion in Q2 revenue, with shares jumping 25% after hours, partly credited to Sydney Sweeney's campaign.
- The campaign placed Sydney Sweeney at its center, using the ad's `genes`/`jeans` wordplay under the tagline `Sydney Sweeney has great jeans`, aimed at re-engaging Generation Z but sparking online controversy.
- CMO Craig Brommers noted `We will have nearly 800,000 new customers in the last six weeks, bolstered by the Sydney Sweeney campaign and now the Travis Kelce campaign`, alongside $400 million in jeans sold in a day.
- The partnership has enhanced brand loyalty among younger shoppers, boosting engagement among younger consumers; American Eagle executives now forecast low single-digit sales growth in the coming months, while investors and stakeholders will be watching closely.
- Critics and celebrities weighed in as Lizzo and Doja Cat condemned the ad, Donald Trump praised it, highlighting how Sydney Sweeney's campaign reshapes the cultural and marketing landscape.
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Sydney Sweeney Just Acknowledged The American Eagle Ad Backlash For The First Time, And She Made One Thing Very Clear
Sydney will take center stage at the Toronto International Film Festival this week to promote her upcoming movie, “Christy.”View Entire Post ›
·New York, United States
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Coverage Details
Total News Sources17
Leaning Left4Leaning Right4Center4Last UpdatedBias Distribution33% Left, 33% Center, 33% Right
Bias Distribution
- 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
33% Right
L 33%
C 33%
R 33%
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